Perry has 20 years experience in the industry, and has developed a reputation for creating innovative and profitable media companies. Perry founded Brand New Media, now Australia’s leading integrated media and communications company with interests in media representation, production and branded content development, publishing, event management and marketing. 

Prior to Brand New Media, Perry held prominent positions in the media industry, commencing his career with Capital Television in Canberra, whilst playing professional Rugby League for the Canberra Raiders. He then moved to Network Ten in Sydney, followed by MSN (at that time the largest media representation business).  Perry also founded Australian Media & Sport (AM&S) a diversified media sales and sports marketing company.  He was made Director of Australian Media Holdings, then Managing Director of Sportsworld Media Group Asia Pacific.

Ken Outch has worked in the Australian music industry for over 20 years. Prior to joining destra, Ken held senior executive positions within the entertainment sector, including General Manager for BMG, Director of Marketing Sony - Columbia and General Manager of Sanity. Whilst working at Sanity, Ken was involved in launching Australia’s first legal music download site, implementing P.O.S across 300 stores and establishing Music Point.

Ken has overseen the acquisition of five new companies under the destra Entertainment business. Ken is a current board member of the Australian Recording Industry Association (ARIA) and holds a Graduate Diploma in Business Administration.

Phil commenced his career in retailing, as a buyer for David Jones in South Australia. With his understanding of consumer trends and demand he moved into entertainment content distribution, at Electronic Arts, where he progressed from senior sales and marketing roles to the position of General Manager and Director.

Phil’s depth of experience and understanding in content sales and distribution took him to Magna Pacific in 2001. Phil has held the position of CEO since 2004. Phil holds a Masters of Business Administration and brings to destra over two decades of sales and marketing experience.