The Marketing and Promotions department is an integral part of destra Music operations. The focus is on keeping CD and DVD releases constantly profiled in the public eye through close contact with all facets of the media (TV, radio, print and e-commerce).
In the modern era of advertising, a multi-platform approach is taken with every campaign to ensure optimum cut-through in a cluttered market. This often leads to opportunities within other brand licenses, widening the reach and frequency of any campaign to drive sales.
Capitalising on extensive media contacts, destra Music DVDs and CDs enjoy a heavy profile within not only national mainstream media, but also niche media. Our team prides itself on not just gaining media exposure at launch, but repeated profiling nationwide throughout the lifespan of each product.