destra Vision is the number-one independent distributor of home entertainment in Australasia. More recently, the entity has evolved into genre-specific accolades, including the number-two distributor of Children’s and Documentary titles. Through the successful conglomeration of distributors and industry leaders, destra Vision is able to provide quality product throughout all aspects of the value chain. With the recent acquisition of Magna Pacific, everything from wide theatrical releases to classic television shows, sports and children’s brands is represented in an ever-expanding catalogue.
On-site, state-of-the-art distribution - coupled with in-house design and authoring of the product - maintains the highest level of quality control, ensuring the delivery of destra’s product to the Australian and New Zealand markets is of a consistency that reflects the exciting depth and diversity of their product range. A focused sales and marketing strategy intent on building brands will ensure the longevity of a comprehensive DVD catalogue, allowing them to be more responsive in the market place.
CINEMA
destra’s content investment facilitates involvement at all stages of a product’s revenue stream. The content embodies mainstream new release films to cinemas, rental and retail release, and back catalogue stage.
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RENTAL AND RETAIL DISTRIBUTION
destra’s national sales team insists on the installment of mutually beneficial relationships. Dedicated key account representatives are charged with the responsibility of servicing market leaders such as Video Ezy, Blockbuster and Civic Video.
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TV AND LICENSING
Further down the value chain, with respect to any holdbacks set in place for the rental and retail market, are destra’s television customers. destra Entertainment has a significant catalogue of video content available for licensing in Australia and New Zealand.
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MARKETING, PUBLICITY AND PROMOTIONS
Through integrated marketing and advertising techniques, destra Vision has been able to profile much of their key titles through mainstream print and electronic channels, while sustaining an integral focus on non-traditional avenues and street press.
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