destra’s national sales team insists on the installment of mutually beneficial relationships. Dedicated key account representatives are charged with the responsibility of servicing market leaders such as Video Ezy, Blockbuster and Civic Video.
Building on the success of theatrical and rental releases follows the most significant facet of destra’s revenue stream. The retail sector provides content longevity through key relationships with Big W, Woolworths, Target, Kmart, Coles, EzyDVD and JB Hi-Fi. These key customers are also serviced by a team of key account representatives and customer relationships staff.
A particularly high profile release is the annual production of the Australian Football League (AFL) Grand Final, the country’s biggest and most prestigious sporting event. Producing the official DVD of the game for sale the next day is Australia’s fastest and most complex DVD production. Within twelve hours of the Grand Final's completion, the entire game - full statistics and alternate game calls from participating radio stations - is captured, encoded, authored and replicated, complete with a specially commissioned cover, and available for sale the next morning.