Virgin Blue Airlines and Brand New Media have created Australia’s premier in-flight media opportunity. The entire fleet of 48 Virgin Blue domestic aircraft will be fitted with individual seat back screens, with the choice and flexibility to view 28 channels.
TV
Live 2 Air
A five-minute information and entertainment service provided to all guests of Virgin Blue prior to takeoff. The five minute service will be played at least twice prior to takeoff.
Vouyeur Active
A dedicated channel designed to entertain and inform Virgin guests. VoyeurActive offers advertisers a unique opportunity to not only integrate their commercial message but also showcase brand funded content.
Flight Movie Channel
Virgin Blue will be scheduling first run movies on the three stored channels, which will be refreshed on a monthly basis.
FlightTrakker
Follow your journey from start to finish. FlightTrakker shows up-to-date information of your journey.AMBIENT
Flight View
The opportunity exists for advertisers to have their message displayed on a fully painted Virgin Blue aircraft. A minimum 12 month contract per aircraft is required.
"The Lounge"
‘The Lounge’ offers exclusive opportunities for product placement and promotions. Lounge locations: Sydney, Melbourne, Brisbane, Adelaide, Canberra.
Boarding Pass Advertising
Advertising space available on reverse side of Virgin Blue boarding passes.
Earphone Pouchers
A small plastic pouch will carry earphones for the “Live2Air” product ,and will be free for all passengers.
ONLINEwww.virginblue.com.au
Virgin Blue’s online booking system attracts:
- 112,000 Unique Browsers per Day (987,000 UB’s per Month)
- 820,000 Page Impressions per Day (25.42 million PI’s per Month)
ROUTE SPECIFIC
For the first time in Australia, local advertisers will be able to directly target a specific aeroplane destination via Virgin Blue In-Flight TV (Voyuer Active).
For more information, please visit Brand New Media (a division of destra) on
www.brandnewmedia.com.au.