destra Media has played a pioneering role in the Australian web industry, and has repeatedly been first to market within the digital music space. This includes the following:
- launched Australia’s first legal music download store (December 2003)
- launched the first mobile subscription-based digital music download services in Australia (January 2006), and the UK (May 2006).
- launched the first multi-label store in Australia to sell MP3s (October 2006).
Over recent years, destra Media has built up communities beyond music - from extreme sports and technology, to fashion and movies.
LIFESTYLE COMMUNITIES
destra Media owns and operates a number of leading lifestyle communities, with each appealing to a distinct and hard-to-reach demographic.
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CREATIVE COMMUNITIES
User-generated content is now a popular term linked to the ‘web 2.0’ movement of the last couple of years, but MP3.com.au was one of the pioneers, launching with much fanfare back in 1999.
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E-COMMERCE
destra Media has considerable experience in online retailing, launching Australia’s first legal music download store in 2003, and is currently managing music stores for two of Australia’s best known retailers - JB Hi-Fi and Harvey Norman. destra also owns and operates the Sports Delivered store, which owns one of the largest online Sports DVD catalogues.
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DEVELOPMENT PARTNERSHIPS
destra Media has designed and built a number of web and mobile solutions for third parties, such as the ABC, 3 Mobile, Harvey Norman and JB Hi-Fi.
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