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Development Partnerships


destra Media has developed a number of web and mobile solutions for third parties such as the ABC, 3 Mobile, Harvey Norman and JB Hi-Fi. destraMedia believes the best results are achieved when the development company and the recipient of the media sales company are the same, since the overall goals are then aligned. Many websites outsourced to fee-for-service companies are simply not enhanced or updated, since there is no incentive to drive traffic or improve the user experience. destra Media welcomes partnerships on a case-by-case basis, based around strong brands or innovative services, where mutual, ongoing benefits can be extracted.

Triple J Unearthed

destra Media worked with the ABC’s radio station Triple J on their emerging artist community www.triplejunearthed.com.  The site has been adopted enthusiastically by the emerging artist and fan community, the Triple J and JTV teams and received many accolades and awards in the industry.  Unearthed won the 2007 AIMIA Awards for both Effectiveness and Best of the Best.

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Mobile Music Channels (3 Mobile)

destra Media built mobile music subscription channels for 3 Mobile, under the MP3.com.au brand in Australia, and First Cut in the UK.  These were the first of their kind in both countries and were nominated for an Innovation Award at the Popkomm international conference in Berlin in September 2006.

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