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Lifestyle Communities


destra Media owns and operates a number of leading lifestyle communities – each appealing to a distinct and hard-to-reach demographic. The meteoric rise of user-generated content has opened the doors to people having more interaction with one another. Since 1999, destraMedia has been encouraging our users to take control as much as possible, by giving them the tools to do so. Our lifestyle websites are developed through a study of consumer needs and wants.


As Australia's longest-running dance label, Central Station Records is a musical institution.  With an aim to give youth culture a relevant destination for all things electronic and urban, the stalwart brand is now out to provide people with a lifestyle port-of-call through it's merger with Tranzfusion.com, one of Australia's original dance music communities.

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Mess+Noise is Australia’s leading alternative music website.  Informative, irreverent and always ahead of the curve, it reaches the tastemakers and dedicated fans first.  M+N influences the people in the front row of concerts, and have the best new albums before anyone else.  M+N speaks to the people who set the trends in music, fashion and technology.

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thescene.com.au is Australia’s style commentary for the digital generation.  With a subscription base of more than 60,000 users, the site plays host to a vibrant and expressive community dedicated to contributing information from all facets of lifestyle – fashion, music, film, travel, technology and culture.

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Planet X stages some of the most popular action sports events in Australia, including BMX, Freestyle Moto X, Skateboard, Freeride Ski, Wakeboard and Snow Mountain Bike.  The site has an active community of extreme sports fans and years of archived video and photos from the events and the TV shows.

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