“The incentive strategy is a unique approach to introduce People Telecom’s Swift broadband customers to the ease, speed and cost effectiveness of downloading music from the net.”
SYDNEY – September 29, 2004 - People Telecom (ASX:PEO) and destra Limited (ASX:DES) have, today, signed an agreement to enable People Telecom’s residentially focused Swift broadband service division to deliver a new content option to its customers.
The new service, branded Swiftmusic, allows customers to acquire and download music 24 hours a day via an interconnect agreement with destra. The music download can be made from any destra music site (www.destramusic.com) which includes well known brands such as JBHIFI.com.au, Sanity.com.au, Chaosmusic.com and MP3.com.au.
“This is a first in our industry. There’s no doubt that it’s content that excites users,” said Ryan O’Hare, People Telecom’s CEO. ‘We are introducing our thousands of customers to Swiftmusic by initially offering them Swiftmusic vouchers. These will entice customers to evaluate the new offering which we are confident will win them over.”
destra’s CEO, Domenic Carosa, said, “The incentive strategy is a unique approach to introduce People Telecom’s Swift broadband customers to the ease, speed and cost effectiveness of downloading music from the net.”
destra has set up a link between its own network and People Telecom that ensures usic download traffic is not counted for monthly billing purposes. This guarantees that he downloads do not count as part of a customer’s monthly download quota.
This announcement strengthens People Telecom’s position in the content arena having nnounced earlier this year its gaming services and, more recently, launching its voice over internet service.
destra’s destramusic.com division is Australia's largest Digital Rights Management (DRM) provider. Its technology is delivered through established music retail partners.
destra continues to increase both the number of content providers via independent labels, and retail partners.