MELBOURNE – May 7, 2004 - destra Corporation Limited (ASX: DES), Australia’s pioneering Digital Rights Management (DRM) provider, today announced a 565% sales increase on March 2004 figures as a result of it’s April 89c per track promotion.
destra’s CEO, Mr. Domenic Carosa said, “Wow, what a success. This clearly shows us that the digital music market is alive and well.”
destra offered the 89c April promotion as a direct response to competitors in the market offering music at 99c.
“As we have said before, destra will not be beaten on price. We were the first to launch a legal music service. We will maintain our market position as the number one digital music provider,” Domenic added.
destraMusic.com (100% owned by destra) offers online digital music through its online retail partners – Sanity.com.au, ChaosMusic.com.au, HMV.com.au, JBHiFi.com.au, Leading Edge, Rome Technology, eChoonz.net, Whammo.com.au and Dick Smith with over 200,000 tracks from the major record companies such as EMI, Festival Mushroom Records, BMG, Warners and Sony.