"Our new website is the fruition of a company-wide commitment to create the most efficient means for communicating with our customers, partner community, prospects, investors, media and recruits," said Domenic Carosa, destra CEO.
destra Corporation Limited (ASX:DES) (destra) has integrated its successful shared hosting division, OzHosting.com, into destra Business which delivers voice and data business communications, hosting solutions and managed services.
Today, the company launched it new website – www.destra.com - focused on ease of use and state of the art online ordering incorporating its extended range of services.
The destra Business division continues to experience strong growth and has increased its sales and support teams over the last five months. The breadth and depth of services and products include voice and data communications, enterprise, colocated and shared hosting, fully managed hosting services for all platforms, domain registration, wireless and broadband connectivity, network integration and data centre facilities.
"Our new website is the fruition of a company-wide commitment to create the most efficient means for communicating with our customers, partner community, prospects, investors, media and recruits," said Domenic Carosa, destra CEO. "Our completely redesigned and re-architected site will enable our visitors to quickly and easily find the right information and, therefore, the right service for them.”
Organised in four distinct family categories, destra Data, destra Voice, destra Hosting and destra Domains, the new destra website is easy to navigate, enabling visitors to find exactly what they are looking for quickly and conveniently. “Emphasis is on communicating with the customer at every level,” said Anthony Banek, destra’s Director Strategy & Corporate Development, who headed up the major project.
In its efforts to identify the right level of interface usability design, the company utilised the state of the art Eyetools eye tracking technology. [The Eyetools system creates a map of hot spots where the eye has lingered by timing how long a user looks at each part of the page as well as tracking the order in which people look at parts of a page.]
Banek maintains that design rules differ online compared to print, and eye tracking has helped destra Business’s designers identify ‘dead zones’ and work around them. “The system has allowed us to know with certainty what's working in our designs. For example the testing and evaluation has suggested that pictures are not the drawcard they're often assumed to be, with users likely to spend more time looking at text,” said Banek.
The company is also using the launch of the new website to unite its various partner groups and introduce a new, structured destra Business Partner Program reflecting its comprehensive range of products. This is being kick started with a series of ‘voice’ seminars focusing on technical and sales training for the destra Business extended range of destra Voice inbound and outbound solutions.
“Ultimately, what destra Business focuses on is enabling businesses to attract more customers, streamline operations and reduce costs in IT infrastructure,” concluded Carosa. “And these latest initiatives go a long way in supporting that focus.”
Further upgrades to the site are planned in the first half of 2006.