The partnership will see a merge of both parties’ substantial content offerings. Domenic Carosa, CEO destra Corporation explained, “We will initially launch 1,000 titles, with a concentration on independent films, merging our existing content offerings with select films from CinemaNow’s massive library. We plan to expand the offering as broadband speeds increase in Australia, shortening download times for consumers.”
destra Corporation Limited (destra) (ASX:DES) Australia’s leading digital media and entertainment company, today announced an exclusive partnership with CinemaNow Inc., (www.cinemanow.com), a digital entertainment innovator delivering high-quality Hollywood movies and TV shows across multiple-platforms. This partnership will bring Video on Demand (VOD) to Australia, allowing consumers to download movies via the Internet directly to their computer and home entertainment systems.
The partnership will see a merge of both parties’ substantial content offerings. Domenic Carosa, CEO destra Corporation explained, “We will initially launch 1,000 titles, with a concentration on independent films, merging our existing content offerings with select films from CinemaNow’s massive library. We plan to expand the offering as broadband speeds increase in Australia, shortening download times for consumers.”
Destra’s recent acquisition of Magna Pacific Holdings, the leading independent film and DVD publisher in Australia provides a breadth of content for consumers to access. Destra also has a 19.9 percent stake in online movie rental company Quickflix (ASX: QFX) that is quickly growing an online community of film customers.
“This alliance will utilise CinemaNow’s technology platforms by giving consumers greater accessibility and choice of content” said Carosa, “As broadband speeds increase in Australia as they are expected to; downloading movies quickly to your computer or plasma will become a reality”.
“CinemaNow is continuously expanding its services to provide a high quality video experience for users,” said David Cook, COO of CinemaNow. “We’re pleased to enter this partnership with destra and offer Australian viewers a unique opportunity to conveniently access CinemaNow’s diverse content on-demand.”
As a leading destination for the authorised distribution of feature films and video on the Internet, CinemaNow offers more than 10,000 Hollywood movies and popular TV shows. “CinemaNow will offer destra an opportunity to increase its content offering through the company’s affiliation with over 250 licensors” said Carosa.