Domenic Carosa, CEO, destra Corporation explains, “This partnership is what is possible when you combine content from Magna and destra’s digital platforms. Quickflix strengthens the opportunity because we know their 16,000 customers love watching movies and are technology savvy."
destra launches Video on Demand (VOD) pilot
destra partners with Magna Pacific and Quickflix to distribute movies over the Internet
Destra Corporation Limited (destra) (ASX:DES) and Magna Pacific Holdings (Magna) (ASX:MPH) today announced a pilot Video on Demand (VOD) service which allows consumers to download movies via the Internet directly to their computer.
Quickflix (ASX: QFX), one of Australia’s leading DVD home delivery services has agreed to make the pilot VOD service available to their growing online movie community. destra has a strategic stake in ASX listed Quickflix.
This alliance is an illustration of true integration; destra, Australia’s leading independent digital media company, together with Magna Pacific, the leading Australian, independent film and DVD publisher and online DVD rental company Quickflix.
The distribution will extend beyond Quickflix, encompassing, movie downloads through, www.destramovies.com, Australia's number one independent music website, destra’s MP3.com.au and online short film website NiceShorts.com.au.
Domenic Carosa, CEO, destra Corporation explains, “This partnership is what is possible when you combine content from Magna and destra’s digital platforms. Quickflix strengthens the opportunity because we know their 16,000 customers love watching movies and are technology savvy.
“We are pleased to extend our entertainment network into video by launching the www.destramovies.com pilot which utilises our existing technology platforms, giving consumers greater accessibility and choice. We don’t expect significant revenues until there is sufficient and cost effective high speed broadband in Australia, however we believe it’s important that our customers can start experimenting with online video downloads”
Magna Pacific Holdings Managing Director, Allan Radley, said, “We see this partnership with destra and Quickflix, as an example of the growth opportunities available to Magna Pacific and destra in forming an integrated alliance. Magna’s film and DVD distribution rights are complemented by destra’s digital music and entertainment content assets, and through destra’s stake in Quickflix, we were able to make this partnership a reality.
Quickflix CEO, Stephen Langsford; “With a flourishing online community, the time is right for Quickflix to partner with like minded organisations to test Video on Demand so we are ready to offer a complete service when it’s commercially viable.”