This acquisition extends destra’s capacity to deliver credible and compelling content and create advertising opportunities on a multi-platform basis around targeted, online communities, particularly in the X & Y demographic.
22nd January, Melbourne; destra Corporation Limited (destra) (ASX:DES) Australia’s leading independent digital media and entertainment company, today announced the acquisition of leading online rock music website, Mess+Noise (www.messandnoise.com) for an undisclosed sum.
This acquisition extends destra’s capacity to deliver credible and compelling content and create advertising opportunities on a multi-platform basis around targeted, online communities, particularly in the X & Y demographic.
According to Nielsen Online Market Intelligence December 2007 statistics, destra’s monthly unique browsers grew by 30%, and the addition of Mess + Noise positions destra as the leading independent digital publisher of entertainment content in Australia.
Mess+Noise will be promoted across destra’s digital and physical publishing and broadcasting platforms, enabling collaboration with destra’s other music communities such as http://www.threedworld.com.au, www.centralstation.com.au and www.mp3.com.au.
