“We have had a strong working relationship with TVNZ over many years and as a result ‘Jack of all Trades’ - the search for New Zealand’s best ‘tradie’ was a natural extension of the Australian series.“
Louise Durack, B&T Online
Jack of All Trades, the brand funded reality TV format developed in Australia has been sold to New Zealand, with the show expected to be picked up by US, UK and European broadcasters by the end of the year.
The program was launched last year to find Australia’s best tradesman as part of a national competition sponsored by King Gee.
More than 600,000 people a week across watched the show which attracted some 2000 participants.
New Zealand TV network TVNZ is the first international broadcaster to produce a local version of it, but Brand New Media is expecting strong interest for the format from other parts of the world.
BNM CEO Perry Smith said TVNZ would be the first international broadcaster to run a local version of the event for TV brand-funded reality format. “Tradies are a universal community. NZ tradies like their Aussie counterparts are not only passionate about what they do they are also great TV talent and champion ambassadors for brands.”
Smith continued: “Turning their work into a contest for TV has been a major success in Australia and now with New Zealand on board, we see no reason as to why the series will not be a success in the northern hemisphere.
“We have had a strong working relationship with TVNZ over many years and as a result ‘Jack of all Trades’ - the search for New Zealand’s best ‘tradie’ was a natural extension of the Australian series.“
New Zealand advertisers have, according to BNM, embraced the concept and recognised the potential with Mitre 10 Mega taking naming rights to the series. Other series sponsor partners include Mitsubishi, Triton, Dulux, Makita, SELLEYS, and Monier.